Arx is a Latin word meaning "citadel".  A citadel is the core fortified area of a city.

 In the historic Roman empire, sentries were traditionally posted on the Arx to watch for signals.

If an enemy approached; a red flag would be raised, and a trumpet blown.

 This imagery illustrates a core aspect of ARX Global’s mission to keep a keen eye on trends

 in our rapidly arriving future while conducting strategic investments.